Buzzador is creating the largest Word of Mouth network in the World in conjunction with BzzAgent in the USA and TRND in Germany.

For Nordic clients this means that we are able to assist them with campaigns even outside the Nordic region and also that we can provide expertise and know-how gained from our media channel in the USA where Word of Mouth Marketing has existed far longer than here in the Nordic region.

The network will for example create “best practice” within Word of Mouth, develop investigation methods and work to create a well defined code of industry ethics. Please find a joint press release attached.

Buzzador is Sweden’s first and only viral marketing portal. As traditional advertising grows less and less effective and media consumption becomes increasingly fragmented, consumer goods companies need to find new and more effective marketing channels. 

The strength of mouth to mouth marketing is that it is unbeatable at triggering purchase decision making amongst consumers.

Which companies can use Buzzador? In principle, any company that sells consumer products. In the initial phase, we have mainly worked with fast moving consumer goods.

In the USA where this trend has been around longer, everything has been marketed from fast moving consumer goods to clothing, cars, training courses and interior design products. Companies have even started using the channel as the main medium for product launches there too.