About Traditional and Social Media

The leading company within
WoMM and SMM in the Nordics

Buzzador is the leading company in Word of Mouth Marketing and Social Media Marketing in the Nordic countries. WoMM and SMM are two relatively new marketing disciplines that are as concrete and measureable as any other form of marketing.


Our 300 000 members (Buzzadors) are curious people that test products and services that are suited for them. The Buzzador then spread honest opinions about them to friends and colleagues – both online and offline.


Since the start in 2005 we have helped companies in most industries in Sweden, Finland, Denmark and Norway. Our customers include companies such as Nestlé, Unilever, Procter & Gamble and Johnson & Johnson.
There is no stronger impact
than a friend’s recommendation

There is a significant difference to marketing in Traditional media and Social media. Traditional media is based on the sender’s terms, one-way communication. Social media is user-generated communication with the receiver in demand.


According to the consulting firm McKinsey & Co, traditional television advertising is now only a third as affective as it was in 1990. Word of Mouth has instead become more important and used method of marketing.


Today Word of Mouth is five times more trustworthy than television, radio and news ads. 90% of online consumers trust recommendations from friends they know.