Measuring everything that happens on the Internet is quite easy and we do this through a variety of measurement systems for blogs, Facebook, Twitter etc. Now we can, by using BuzzTrack, also measure what happens ”eye to eye” between people, when talking over the dinner table, at work and so on, what we call ”Word of Mouth Marketing”.
We do this by using special “business cards” that the Buzzador hands out when he/she buzz about a service or product. Those who received the buzz log on to a website and answer seven short questions.
Using BuzzTrack and other measurement systems Buzzador is now a fully measurable media channel.