Word-of-Mouth - markedsføringens beste venn - OMG Research
Who do people trust - Forrester
Explosiv tillväxt för WoM marketing - shortcutWoM Marketing Spending to Break 1 Billion in 2007 - PQ MediaDid you hear that - MediaEdgeWhere's Debbie - MediaEdge
Disclosure does not hamper WoM Marketing - AdAge
WoM the most powerful selling tool - Nielsen
The Next Big Thing, or Just a Buzz? - Keller Chadwick
Marketers Discover WoM Benefits - On the Mark