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We have approx. 50 different parameters on each and every Buzzador which are used in the process of selecting Buzzadors to invite for a specific campaign. Often, the excisting parameters are complemented by a few more to meet the requirements of the specific campaign, and to help narrow down the number of Buzzadors.
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If information that is not available in the database is required, then we can ask for additional information when we send out the invite. Questions could be such as 'what products you buy today' and 'which products do you know well'.
Usually, several rounds of selection are made prior to inviting the Buzzadors. To us, precision marketing is something we do every day.
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